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Aimee Betts is a Mixed Media Embroidery Designer and Creator of Adornments, who has an ambition to bring the traditions of embroidery to the forefront of contemporary design practice.
Discontent with ready-made materials, she often prefers to construct her own embellishments and embroidery cords whenever possible by using fast industrial processes such as digital embroidery, laser cutting technology and circular knitting machines and combining them with the slow process of hand embroidery.
It is crucial for Aimee to alter the appearance and structure of the materials at every stage of production. The end result is often an intense and richly crafted object, which has evolved through Aimees distinctive and persistent way of working.
Aimee acknowledges that some of the pieces from her collections may be considered too heavy and unsuitable for modern-day wear. Her collections reference a time in history when heavy adornments were worn to display positions of power and elegance.
Aimee shares a studio at Bow Arts Trust, Bermondsey Project. She also works on a consultancy basis developing bespoke embroidered samples for luxury fashion companies. She is a UK Young Artist and represented the UK in the festival World Event Young Artists, which took place in Nottingham during September 2012 as part of the Cultural Olympiad. Finally, Aimee is an alumni member of the Crafts Council UK Hothouse 2011 Programme for Emerging Designer Makers.